SEO vs SEM vs SMO vs SMM- Which one is best for you?

Given the high use of the internet for most of our activities today, it is important that we devise online marketing strategies. Some of the fundamental internet marketing strategies widely used today are SEO, SEM, SMO and SMM. So, what are the different marketing methodologies all about? How are they alike and different from each other? To have a clear idea, read our post below!

Search Engine Optimization (SEO):

SEO refers to the techniques and strategies used to increase the likelihood of a website appearing in search engine results, namely as close to the top of that list as possible. The search engines mostly prowl the Web, taking notes of everything they encounter. Whenever an online user enters something as the search query, the engine’s algorithms spit out a list of what it thinks are relevant results. Thus, website owner should take requisite steps to keep his site SEO friendly. The search engine optimization tactics are geared to attain “organic” rankings. And the term organic implies that the rankings are the resultant of unpaid advertisements. Some of the other factors that the SEO in Calgary take care are the page rank, keywords and link building.

Search Engine Marketing (SEM):

SEM encompasses all the efforts to garner the search engines’ attention and to attain better rankings. SEO seems to be a pivotal part of your SEM campaign. The SEM experts make use of keywords and link popularity to enhance a website’s exposure. However, some of the SEM strategies are somewhat distinct from SEO. While SEO focuses on acquiring search engine attention, but in SEM it includes paid direct inclusion in query results. Some of the common tactics of SEM are high-quality content to generate links from social media, Site submission to search engines, creation of the AdWords account and Article marketing.

Social Media Optimization (SMO):

Successful social media optimization has a great impact on website’s search rankings. Positive social feedback in form of likes, comments and shares are often regarded as marks of quality for a website. The SMO tactics is usually spread through social networking sites, blogging, video marketing and social bookmarking, and as a result, websites can improve their online presence. SMO can help businesses to reach their targeted network and market their products/services effectively.

Social Media Marketing (SMM):

Social media marketing, on the other hand, is a marketing methods that promotes customer engagement through various social media tools. By implementation of SMM, you can eventually disseminate information about your company to a group of people who are active in popular social media platforms. By giving people opportunity to air their opinions, you can actually gain their trust and build relationships with customers globally. A good company profile with excellent content can attain great exposure through social media marketing..

Compare SEO vs SEM vs SMO vs SMM


Traffic Organic Paid Organic Paid
Marketing techniques On-page optimization and Off-page optimization Pay-Per-Click, Article submission and marketing, Directory submission and so on. Sharing your profile on different social media platforms. Customer engagement using social media tools like engaging posts and videos.
Benefits Long-term Short-term Long-term Long-term

Which Internet marketing techniques should you choose paid or organic?

The answer to this question is both. There are two sides of a coin, in one you need to devote lots of efforts and time and in other you need to spend money. When you wish to get high rankings in SERP, more traffic and great visibility, your marketing campaign most encompass both paid and organic tactics.


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